Chapter 1 A Business Marketing Perspective
Chapter 2 Perspectives on the Organizational Buyer
Chapter 3 Managing Relationship in Business Marketing
Chapter 5 Supply chain management
Chapter 6 Segmenting The Business Market
Chapter 7 Business Marketing Plan
Chapter 8 Managing Service in Busines
Chapter 9 Inovation and Chapter 10 Managing Channel
Chapter 11 Pricing STrategy and Chapter 12 Marketing Communication
Source :
Business Marketing Management 8th Edition Michael D Hutt, Thomas W. Speh
Marketing Management, 12th edition Kotler and Keller